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Day1: Amsterdam Museum

Marijke Oosterbroek (AM)

  • binding, authoritative, inviting, interactive, narrative, sustainable
  • the working man (entrepreneurship)
  • the rational and governing man (tolerance)
  • the playful man (creativity)
  • the emotional and social man (citizenship)
  • world - Netherlands - metropolis - neighborhoods
  • online/offline
  • in the museum / elsewhere


  • multicultural aspects of the city/museum activities/goals
  • where the good ideas come from (e.g. from curators, from the ICT dept)

Annemarie den Dekker (AM)

  • Applications of interactive media at Amsterdam Museum expositions
  • A'dam - men and fashion in Amsterdam
  • to attract young people
  • to attract men
  • stories of men (old & new) --> in several themes --> all of them on identity and status
  • "did you know ..." notes
  • make a picture of yourself
  • answer simple questions, interactive
  • twitter points around the museum (#3), but not too many people are using it; it was also a technical problem, no wifi
  • i-tag (for terminals)
  • find people who like your style (picture wall) --> personalized


  • how are analytics done --> with surveys by students with visitors
  • how long does it take to make such an exhibition --> 1,5 year
  • what is the continuity of the exhibitions and their websites
  • possibly having Theme-based website, instead of exhibition-based, e.g. Fashion vs. Men in Fashion

Judith van Gent (AM)

The Amsterdam Museum collection

Frank & Paul: Where good ideas come from?

  • slow hunches, slow thinking
  • multi-disciplinary teams outperform expert teams
  • lone genius vs scientific teams
  • the adjacent possible
  • sharing ideas has more benefits than risks --> the benefits are both personally and globally
  • what can we do to improve the collaboration in our group?
  • The questionaire is at [1], the results of the questionaire in nice graphs are at [2], the raw results as a spreadsheet are at [3].

Lodewijk Loos & Edwin van Ouwerkerk Moria (Waag)

  • Creative technology
    • rapid prototyping, e.g. 2D and 3D printers
    • physical computing, e.g. making interactive physical objects
  • sensors (input) for light, air quality, distance, rfid reader, buttons, etc.
  • actuators (output), e.g. motors (for vibration, rotation, etc.), lights (visual feedback), speakers (audio feedback)
  • processing (behavior of object), e.g. computer + interface board (USB, or wireless)
  • examples of physical computing projects
** LiveForm: Telekinetics (LF:TK), kinetic art and telecommunication interfaces
** PICNIC Your own Sensorlab
** Interactive furniture (Drents Archief 2007)
** Modular robot - each modul has its own brain
** Pop UP - installation for children, real size blokkendoos
  • Creative technology for social innovation
  • Dead drops --> drop your files here (NYC, USB in walls), [4]
  • Amsterdam RealTime, [5], Geo Tracing for jogging
  • Frequency 1550 Game (14 year old school children), i.e. Geo caching
  • The London Witch, e.g. geo caching, drawing on a map
  • Dagboek-tekeningen op locatie - the world of Christian Andersen
  • Hudson 400: The Island - 400th anniversary of NYC - team in NYC and A'dam
  • Tijdmachine: Het Land van Leeghawater (radio play)
  • Museum of London: Streetmuseum


  • what are tricks to think out of the box --> work with creative artists

Brainstorm session

  1. Blocks and maps of Amsterdam
  • physical blocks, with which you can recreate maps of Amsterdam
  • blocks have typical shapes of Amsterdam, e.g. canal, bridge, grachten house, bike lane, etc.
  • it's like a memory game but with single blocks
  • if you have the block on the right place of the map, you can continue the tour
  1. Tag street name signs
  • if the name is an artist you can check in which museum this artist is currently in exposition
  • you can become a mayor of a street if you go to the museum and vote for some paintings (if you visit most museums with this artist)
  1. Physical like button next to each painting
  • vote for paintings
  • create your personal collage of paintings
  • use your OV chip card to vote
  • like a dopplr for museum trips (overviews of which museums have i visited)
  • like miso for check ins and badges
  1. Your museum DNA

  1. Traffic regulators in museum
  • buijenradar for choosing the base time to visit a museum room or painting
  • tranffic lights in front of the rooms with directions to which rooms to go
  • predictor for the best day to visit a museum/exhibition
  1. charade & guess the picture game
  • one person at home (should guess the picture)
  • one person in the museum (should give hints)

Day2: De Waag

  • Experience prototyping
  • design challenge of the day -- create an interactive experience with virtual data in the physical world
  • the focus of the experience prototype is on the user experience, not the functuality
  • phidgets (ardino)
  • interaction
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