Adoption of ECM in the retail market
|has title::Adoption of ECM in the retail market|
|Master:||project within::Software Engineering|
|Student name:||student name::Marrit Kuin|
|Second supervisor:||L. van den Akker (Capgemini)|
|Second reader:||has second reader::Maryam Razavian|
Enterprise Content Management (ECM) entails organizing and structuring a company’s content. ECM can help the company to gain knowledge out of possessed information. With this newly acquired knowledge, improvements can be made that decrease expenses. There are markets in the private and public sector that acknowledge the benefits of ECM. The retail market is a segment where products (or services) are sold to consumers. Therefore retailers have a lot of content to manage. Thus it would make sense for retailers to use ECM. But the retail market shows little interest at ECM. The aim is to research why the retail market shows little interest ands how to add value to this market segment by providing fitting ECM solutions.
[NO THESIS IS PUBLISHED DUE TO CONFIDENTIALITY]