Does personality influence your media preferences?

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has title::Does personality influence your media preferences?
status: finished
Master: project within::Information Sciences
Student name: student name::Parmis Jahanbani
Dates
Start start date:=2010/03/01
End end date:=2010/08/31
Supervision
Supervisor: Lora Aroyo
Company: has company::VU
Poster: has poster::Media:Media:Posternaam.pdf

Signature supervisor



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Abstract

Traditional TV distributors, content providers, are failing to satisfy consumer demand for TV/video services. If they do not respond and adapt to what consumers want, they will either lose their place in the value chain or have a diminished role in it and ultimately be relegated to the role of a niche provider of passive TV/video content. This project will investigate some aspects of consumer’s content-customization needs, interaction requirements and entertainment wishes. Watching TV is getting more and more related to PC experience these days. TV companies are attempting to create electronic program guides and software that can recommend broadcasted programs based on user’s preferences. TV viewers have unique habits. Some watch same programs on a regular basis and some don’t. Each viewer also has their own personality. There are 5 kinds of personality models from a psychological perspective and it is called the “big five": 1. Openness to Experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism The main question here is, can we develop a mechanism to extract a personality profile of TV viewers and can we couple that to viewer’s media preference in order to improve the media recommendation.