Gamification of Second Screen Applications - Developing Ad Spotter Alternatives

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has title::Gamification of Second Screen Applications - Developing Ad Spotter Alternatives
status: ongoing
Master: project within::Multimedia
Student name: student name::Ceren Gazioglu Majoor
Start start date:=2013/03/01
End end date:=2014/06/30
Supervisor: Anton Eliens
Second reader: has second reader::DAMIEN ANDREW TAMBURRI
Company: has company::ExMachina Games
Thesis: has thesis::Media:Thesis.pdf
Poster: has poster::Media:ThesisProposal CGMajoor.pdf

Signature supervisor



Games are becoming a part of everyday lives of many people. People not only play games for entertainment and passing time, but they also use gamified applications to make learning easier, to have more motivation for completing certain tasks and to make them more engaging. With the advent of mobile technologies that can be carried along with ourselves, we can now make use of various built-in sensors in our portable devices continuously, keep track of our daily activities, and share this information with other people easier than before. This continuous data collection and connection makes it easier to compare people’s data and create new challenges, creating opportunities for the gamification of boring or unwanted activities. One of these activities is watching advertisements. Television broadcasters report a declination in ratings during the commercial breaks. The general population in United States uses their smartphones while watching television, especially during the advertisement breaks on television. Ad Spotter is a Second Screen Application currently being developed by ExMachina Games to increase these ratings during commercial breaks while engaging people with brands, increasing brand-awareness. In this thesis, I will be researching ways to make the AdSpotter second screen application more engaging using gamification and other game elements.