E3value and multichannelmarketing

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About E3value and multichannelmarketing

  • This project has been fulfilled.
  • This project fits in the following Bachelor programs: {{#arraymap:|, |xXx|bachelorproject within::xXx|,}}
  • This project fits in the following masterareas: {{#arraymap:Information and Communication Technology, Information Sciences|, |xXx|project within::xXx|,}}


Description

The goal is to analyze to what extent the e3value ontology can be used in a multi-channel marketing (MCM) setting. The idea is that e3value can be used to provide a holistic view of MCM and that financial calculations can be made. There is a mathematical part involved.