Multi agent modelling of consumer behaviour in a telecom market

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About Multi agent modelling of consumer behaviour in a telecom market


Description

-- EXTERNAL PROJECT -- In Groningen Wander Jager offers a challenging simulation project for students who know their way with agent based modelling, and who have an interest in consumer behaviour. In this project the aim is to combine empirical data of consumer preferences concerning telecom products and social relations into an existing agent based modelling framework. The aim of the project is to test if such field data can be translated well in an agent based model, and if such a model provides practical knowledge for more complexity based marketing strategies. For this project it is envisaged to spend some time in Nuernberg at a large research company. Concerning the modelling framework a paper is availabe at http://www.rug.nl/staff/w.jager/Jager_JBR_2007.pdf